Topic 2 How Social businesses measure success

Social businesses measure success by achieving their goals both economically and societally. As social businesses look to seek change through the sale of their product, their success can be measured on a parallel scale of their profits and their impact on their specified target group. As a social organisation, impact is a great way to measure success by having proof of how you are achieving your aims and to what extent. This can be seen by identifying what benefit to society your organisation has. Social business measuree success to:

• Access to finance
• Impact measurement
• Tell a story to your customer base
• To gain momentum
• Achieve your purpose