Case study to solve: Creating a mobile/tablet app for the elderly

STEP 1

Help Joaquín to elaborate an action plan for the development of his application, including a tentative business plan and app development plan, to be adjusted after step 2 (market research).

STEP 2

Based on the business plan above, help Joaquín to elaborate a market study and contact nursing homes to carry it out. The mode of data collection (interview, questionnaire, or a combination of both) has to be defined.

Study and process the conclusions of the market research.

STEP 3

Once you have the results of the market research, adapt the business plan and development of the app.

To complete each step you will need:

STEP 1

Check the following resources on how to prepare a business plan

https://www.nerdwallet.com/article/small-business/business-plan

https://www.sba.gov/business-guide/plan-your-business/write-your-business-plan

STEP 2

Check the following resources on how to prepare a market study

https://blog.hubspot.com/marketing/market-research-buyers-journey-guide

STEP 3

Use the  above mentioned resources, and the following:

https://www.appypie.com/how-to-create-an-app